YouTubers have to declare ads. Why doesn't anyone else?

15 feb. 2021
2 907 349 Weergaven

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
NLworld declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NLworld titles have to be short and catchy!

    Tom ScottTom Scott27 dagen geleden
    • @Bonjour l

      Niels De StickereNiels De Stickere17 uur geleden
    • @Bonjour Uuu ...u.. I Oo... Qq

      Niels De StickereNiels De Stickere17 uur geleden
    • @Bonjour Q O

      Niels De StickereNiels De Stickere17 uur geleden
    • @Bonjour uo O. Oq

      Niels De StickereNiels De Stickere17 uur geleden
    • @Bonjour O. .u

      Niels De StickereNiels De Stickere17 uur geleden
  • 11:48 . You're welcome

    Sophia FernSophia Fern35 minuten geleden
  • Also: if you wanna battle deceptive marketing, your going to have to fight the system that allows currency to exist. But if you are, good luck comrade.

    Harry R.Harry R.Uur geleden
  • This'll help when I read Das Capital.

    Harry R.Harry R.Uur geleden
  • 2:52 *_oh God_* ( ͡° ͜ʖ ͡°)

    Master MostfaMaster Mostfa2 uur geleden
  • 'Time to play "Is this an advert!"' Ad starts playing almost immediately

    Ari SAri S2 uur geleden
  • Honestly I never noticed that NikkieTutorials had that code...

    Liza GeorgeLiza George3 uur geleden
  • lets play "is this an advert?" plays real yt advert

    MikroflaxMikroflax4 uur geleden
  • The only one I didn't know 100% was the last one

    RyanWake bradtelleRyanWake bradtelle4 uur geleden
  • Throwback to when McDonald’s made a knockoff movie of E.T. And out a whole dance number at one of their locations in the movie

    Tieren ComerfordTieren Comerford4 uur geleden
  • As an American, I couldn't agree more. I have become very dissatisfied with the way corporate influence is regulated in the US, to the point that while I hope the issues you've addressed come to courts here eventually, I'm nonetheless convinced that the rulings would be manipulated by biased advertising and lobbying into a more favorable situation for corporations, rather than the people. I'm pleased that European countries (or at least Great Britain and Germany) seem to have more restrictions on corporate speech, and thus more protections for the speech of the populace, and I hope to see the US somehow make its way to something similar.

    Chad PetersonChad Peterson4 uur geleden
  • That's a good point actually. Why aren't TV, film, newspapers and even radio allowed to get away with it..

    Jamie ZeroJamie Zero5 uur geleden
  • "Is this an adver-" ad plays Yes it is, Tom. Yes it is.

    qopoy dnonqopoy dnon6 uur geleden
  • LuHmBaYgOuGh

    Francisco RuizFrancisco Ruiz6 uur geleden
  • The royals are imposters. SUPERSUS

    SageSage7 uur geleden
    • explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

      qopoy dnonqopoy dnon6 uur geleden
  • Tbh, I would not trust the opinion of a watch by someone that can not see the difference between a showpiece Rolex and a timepiece Omega at that short distance, even if they happen to be right in this case ;)

    alfaDude156alfaDude1567 uur geleden
  • Is it weird that i want more of Tom Reacts.....

    BeargamerBeargamer10 uur geleden
  • I can’t believe influencers are the most oppressed people in 2021 who would’ve guessed

    JXRDY.JXRDY.12 uur geleden
  • Vat19: *starts sweating profusely*

    AmeliorataAmeliorata15 uur geleden
  • rip your sponsorships lmao

    ElijahElijah15 uur geleden
  • Tom: "is this an advert?" NLworld: ( ͡° ͜ʖ ͡°)

    KorliWolfKorliWolf15 uur geleden
  • Amusingly, NLworld played a Disney ad for me after this video.

    SkrapionSkrapion16 uur geleden
  • i feel like this guys voice doesn't match his face.

    djredroverdjredroverDag geleden
  • This video was Sponsored by the white cliffs of Dover

    CroydonVlogsCroydonVlogsDag geleden
  • I see lots of NLworld channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. NLworld plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.

    KhaltazarKhaltazarDag geleden
  • "Is this an advert?" _TurboTax ad plays_ Never change, Tom

    A Spooky Child The Kneecap KingA Spooky Child The Kneecap KingDag geleden
  • Wow... that was... amazingly accurate xD

    FalcoGerFalcoGerDag geleden
  • Your voice sounds exactly like Mehdi Hasan

    Ahmed MatsuuraAhmed MatsuuraDag geleden
  • 20:03 what you all came for

  • Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

    Hat to a kittenHat to a kittenDag geleden
  • i got an ad of a dude talking about a product and i thought that was part of the video

    mochi lochimochi lochiDag geleden
  • jeez i love reaction channel tom

    neondroolzneondroolzDag geleden
  • Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring

    RedXWasHereRedXWasHereDag geleden
  • this video is not sponsor by raid shadow legends

    soulminsoulminDag geleden
  • Americans really just think saying brand names is humour?

    May NyanMay NyanDag geleden
  • Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.

    OhNoNotFrankOhNoNotFrankDag geleden
  • did you know that bad guys in movies never have I-phones cause it looks bad?

    Joris GeleijnsJoris GeleijnsDag geleden
  • no visible ads

    Beamy BreezyBeamy BreezyDag geleden
  • This video: exists Verified NLworldrs: allow us to introduce ourselves

    Lamarr The HeadcrabLamarr The HeadcrabDag geleden
  • One of the best you have done. Imoo. How do you managed to explain this so easy. 👍

    Andy PollardAndy PollardDag geleden
  • The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch

    Bilal AhmedBilal AhmedDag geleden
  • That's how economic slaves are treated in all aspects of life.

    A. JayA. JayDag geleden
  • how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.

    EvelynNdenialEvelynNdenialDag geleden
  • Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)

    SkorpSkorp2 dagen geleden
  • My god I want a subway now

    LucyLucy2 dagen geleden
  • If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.

    Chill BroChill Bro2 dagen geleden
  • I hate how I'm always trying to me sold something I hate jt

    GlitterBot 5000GlitterBot 50002 dagen geleden
  • Are the white cliffs of dover product placement while talking about the strengths of living in the UK?

    Frazer KirkmanFrazer Kirkman2 dagen geleden
  • “It’s time to play is this an adver-“ “USAA!!!”

    Max AlbertsonMax Albertson2 dagen geleden
  • Idk why but "if this glamorizes vaping, I have failed" is so funny to me

    Peter MarsellaPeter Marsella2 dagen geleden
    • Same 😂

      Mirjan BoumaMirjan BoumaDag geleden
  • Tom Scott is a very ethical AI.

    Robbie B.Robbie B.2 dagen geleden
  • Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

    Frederic WielingerFrederic Wielinger2 dagen geleden
  • Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

    TheKamiBunnyTheKamiBunny2 dagen geleden
  • Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

    Neltharak ArudinNeltharak Arudin2 dagen geleden
  • that react video was amazing

    Thomas CaswellThomas Caswell2 dagen geleden
  • FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

    JānisJānis2 dagen geleden
  • In some countries tv series have to declare there is product placement for example

    OOD2021OOD20212 dagen geleden
  • Another case of lawyers destroying society.

    j gj g2 dagen geleden
  • nice video, cleared up a lot of what i thought on this

    Big TrickyBig Tricky2 dagen geleden
  • Liked the video as soon as Tom ripped into NLworldrs that promote predatory mobile games

    SeRgEaNt RaNdOmSeRgEaNt RaNdOm2 dagen geleden
  • This video made me unsubscribe.

    Burken ProductionsBurken Productions2 dagen geleden
  • I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

    Sheng HeSheng He2 dagen geleden
  • This comment is NOT sponsored, and it should be. Because I'm broke AF

    Uki MalefuUki Malefu2 dagen geleden
  • TV is SO Boomer!

    Shawn PShawn P2 dagen geleden
  • yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

    Cryptix FTWCryptix FTW2 dagen geleden
  • The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

    John NugentJohn Nugent2 dagen geleden
  • Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

    jp kellermanjp kellerman2 dagen geleden
  • "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

    bowen voowybowen voowy2 dagen geleden
  • Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

    walter soareswalter soares2 dagen geleden
    • Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

      bowen voowybowen voowy2 dagen geleden
  • thank you for leaving the vape choke in.

    James NotmyLastNameJames NotmyLastName2 dagen geleden
  • "Don't vape, kids" -Tom Scott, 2021 (colourized)

    MrGermandeutschMrGermandeutsch2 dagen geleden
  • 9:37 Did Apple pay you to say that?

    dsp4dsp42 dagen geleden
  • Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

    MultiCappieMultiCappie2 dagen geleden
  • ill be honest this is probably my favorite episode yet.

    Oli MinionOli Minion2 dagen geleden
  • The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

    Thomasina FeuchtThomasina Feucht2 dagen geleden
  • Liked instantly after that amazing top satire at the beginning -- just top tier

    Lil RickLil Rick3 dagen geleden
  • Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

    Petter KällmanPetter Källman3 dagen geleden
  • Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

    B AB A3 dagen geleden
  • Tom, why is your greenscreen Evan Edinger's bedroom?

    negomistarnegomistar3 dagen geleden
  • I think inciting imminent lawless action might actually be protected now

    Thick_propheTThick_propheT3 dagen geleden
  • Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

    B AB A3 dagen geleden
  • 12:28 Your gameshow ideas are getting weird! 😀

    épinards & caramelépinards & caramel3 dagen geleden
  • 9:54 Ouch, that burn. To be fair the clip is ridiculous.

    épinards & caramelépinards & caramel3 dagen geleden
  • We need sponsored content to be 100% banned from NLworld/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

    LagavulinMTGLagavulinMTG3 dagen geleden
  • *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

    MrGermandeutschMrGermandeutsch3 dagen geleden
  • I wish the BBC and American had rules like that today... I can't stand brand control...

    LagavulinMTGLagavulinMTG3 dagen geleden
  • They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

    Bille994Bille9943 dagen geleden
  • How's about just always assume you're being advertised to.

    Wendy GWendy G3 dagen geleden
  • 11:41 *COUGH*

    Gibbon 27Gibbon 273 dagen geleden
  • Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

    SZ3R0SZ3R03 dagen geleden
  • I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

    Locke PinderLocke Pinder3 dagen geleden
    • I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists

      A Spooky Child The Kneecap KingA Spooky Child The Kneecap KingDag geleden
  • The best ads on NLworld are when the creator does a creative ad while subtly insulting the sponsorship.

    Misanthropic Servitor of MarsMisanthropic Servitor of Mars3 dagen geleden
  • Sounds like a YOU problem

    Pilbo MagsPilbo Mags3 dagen geleden
  • The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

    김경호김경호3 dagen geleden
  • Never thought I’d see gucci gang in a tom scott video

    Nerd_ Guy_LolNerd_ Guy_Lol3 dagen geleden
  • theres a law for the rich and a law for the poor

    stephen hartleystephen hartley3 dagen geleden
  • What you're saying depends on the country. It's not just NLworld. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

    oneeonee3 dagen geleden
  • lmao lorraine's tax evasion

    Unimportant AccountUnimportant Account3 dagen geleden
  • I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

    Christophe BeaulieuChristophe Beaulieu3 dagen geleden

    Osama AliOsama Ali3 dagen geleden