Become a part of the Athletic Interest Patreon community:
► www.patreon.com/athleticinterest ◄
Neymar leaving Nike for Puma sparked quite a debate in the football community. Why did he leave Nike and why would Nike let him go? That debate was fueled when more high profile Nike players were leaving the brand or were seen in competitors' boots: Raheem Sterling, Sergio Ramos and even Robert Lewandowski.
Why are all those players leaving Nike? We looked into it.
🔔 Subscribe for more: bit.ly/2ya7wUi
🧡 Support Athletic Interest videos: www.patreon.com/athleticinterest
⏱ Timestamps
00:00 Everyone Leaving Nike?
01:10 Football Boots Market Analysis
03:50 Why Neymar, Lewy & Sterling are leaving
06:16 What's Nike's Strategy?
07:44 Sponsorships: A bet on the future
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
✅ Follow
Patreon: www.patreon.com/athleticinterest
Email list: mailchi.mp/76898d4ed520/athletic-interest
Instagram: instagram.com/athleticinterest/
🍿 Watch more
Most popular: bit.ly/36ZZ3Qe
Latest video: bit.ly/2MpsDW6
🎵 We use Epidemicsound for some of our music
bit.ly/2YmW4iz
#neymar #nike #puma
Not sure why but unlike Neymar we have no sponsorship from Nike or Puma. But you can support us on Patreon! It’s also less expensive than sponsoring Neymar so make sure to check it out: www.patreon.com/athleticinterest
you're speaking like a german! Ich bin auch Deutscher hahahah! i appreciate that
@Athletic Interest Sorry mate, this whole vid is like one looooong ad. You say the 'football community' cares about boot brands. No we DO NOT. I live and breath football & have zero idea what boots anyone wears. To me Nike is about Chinese concentration camps and destructive race baiting ads in America. But that's just me I suppose.
why you erase Turkey in 1:29 ??? What was the problem at Turkey?????
nlworld.info/key/video/saOFftPQg4SLrYA 🤣🤣🤣
“We don’t get paid by Nike” - has like 70% of their video’s subject being Nike
I make more money from another brand. Who cares?
Aint never played in a better boot than the Mercurial yet tho. Adidas and Puma need to focus on constructing a better boot if they want some.
Nike is bad luck. See what is happening with Liverpool
To be fair the nike deal won't affect him much, He's getting paid tons elsewhere so it's not much a problem for him haha
nlworld.info/key/video/k6VpZtikoJuhqKI this guy from my country just copyied your video nearly 1:1 but in our language its not fair :/
This guy is from Austria, isn't he
Mbappe is a no for me, he fits puma king better
Let him go cos he was fouled by a coffee machine
As a marketer who has done works for Nike, I know there are some other important factors: A major one is the risk of controversy. While players like Neymar may have huge brand lift potential, they are also controversial. This can be very interesting for challenger brands who have a large potential growth market. Your growth can just exceed your loses and giving your brand a bit of a "rough edge" can be cool to many. For Nike, as one of the leading brands, controversy is much more dangerous and needs to be approached with extreme caution. If you piss off 2% of your audience, that's a huge deal as they are already touching the ceiling of their potential brand awareness (as one of the most recognized brands in the world). For clear market leaders Nike, it makes much more sense to just focus on getting more brand touchpoints and enforce and maintain the current market share.
Wearing puma boots with Nike socks!! That's brilliant marketing plan..
There was also the case of Neymar being accused of rape, that caused an impact in his image, some people considered him guilty even before the investigations. Perhaps Neymar didnt receive the support he needed from Nike, because Nike was more concerned with its own image. Then, he was found innocent and right after, he signed with Puma. I think this is what happened behind the scenes between neymar and nike, plus the fact mentioned by the video that neymar wanted to be the the protagonist of one of the major branches
What are your wishes for the future concerning the technical program during the race ? Less buttons more? Or less and more communication with your engineers?
why am I watching this, im not even interested in corporate marketing bs
Because neymar doesnt wsnt nike thats why 🤣
what about the Portuguese league😔
Should ha e signed with adidas
Amazing design working!
This editing is incredible
You can't even pronounce Nike.
Plot twist: Nike is buying Adidas and Puma and they’re just trying to market their new brands
The reality is the Neymar it's a great frustration, it's good like celebrity but isn't equal to Ronaldo, Ronaldinho, Romario.
Mbappe or Haaland to Liverpool makes sense yeah 😉😁🙌🏾🙌🏾
the part about politcial figures getting boot deals is crazy. They choose rashford and sterling because they are out spoken, giving their respective brands more clout. insane, i wouldve never thought of doing that!
""Niykeeeyyyv...."
I love how you guys say Adidas, the correct pronunciation, also loved to see neymar rolling out of the screen , greetings from Brazil 🇧🇷
Pooma
another reason could be cuz the quality of the cleats isn’t as good as it used to be i used to wear the same pair for ab 6-12 months until they were worn out now it’s more like 3-6. if ur playing multiple times a week. they’re also less comfortable now
Stanford isn't in LA, it's much closer to Oregon
neymar wanna a brand with his name, not about more money.
Because Nike's soccer boots are shit quality.
I'm brazilian We don't want Neymar either
With Expert Oliver..
i will swear to god
@Olivia James thanks for the information,I really appreciate..
@Olivia James thanks for the information,I really appreciate..
@Olivia James will do
You can message him on whats-Ap 📥+1..5..1...0...9..9..1..2...4..7..6...
With Expert Oliver
Neymar is a "brand" in decline, perhaps He got away with his Tax troubles and other legal and off-field problems and Nike became tired of him. Neymar is also a guy that is so used to change of shirts or brands if he receives a substantial amount of money.
I will advice you guys to buy , invest and Trade in Cryptocurrency.🇺🇸+1..5..1...0...9..9..1..2...4..7..6...
They are probably tired of Nike owning sweat shops while criticizing us on how to behave
I will advice you guys to buy , invest and Trade in Cryptocurrency especially Bitcoins . 🇺🇸+1..5..1...0...9..9..1..2...4..7..6...
Ok, lets move to Puma
I will advice you guys to buy , invest and Trade in Cryptocurrency especially Bitcoins . 🇺🇸+1..5..1...0...9..9..1..2...4..7..6...
Nike mktg campaign
I will advice you guys to buy , invest and Trade in Cryptocurrency.🇺🇸+1..5..1...0...9..9..1..2...4..7..6...
Love this video so much... Subscribed
I will advice you guys to buy , invest and Trade in Cryptocurrency especially Bitcoins . 🇺🇸+1..5..1...0...9..9..1..2...4..7..6...
Neymar ain’t shit anymore and he’s always injured. It was easy to drop Neymar for them. They also have a bunch of young players as well who are on their way to their prime. No need to keep an over paid washed up player now Also Lewandoski was recently spotted wearing Nike again so it’s possible they kept him
I will advice you guys to buy , invest and Trade in Cryptocurrency especially Bitcoins . 🇺🇸+1..5..1...0...9..9..1..2...4..7..6...
this guy the kelly oubre jr of football
GOOD INTERNET.
We all know the real reason- he rolls way too much
nlworld.info/key/video/uZCmfb_Qiad0oow
If all those online money making websites are as straight forward as this life would be more easier
Puma has a superstar signing and have for years. we all know who Aguero is. Neymar can't be the Phma brand with Lewandowski 🤣🤣🤣🤣.
As long as they keep Ronaldo the rest can fuck off😂😂
Servus!!!!
Who tf cares
Having my own signature boot from Adidas would be amazing.... But only if I can help with the look of it
You can message him on whats-Ap 📥+1..5..1...0...9..9..1..2...4..7..6...
I will advice you guys to buy , invest and Trade in Cryptocurrency.
What's the name of the narrator.
ADIDAS is the best sports brand ...that 3 stripes 😍
great content and thanks for the perfect spanish subtitles
The talented century indirectly dislike because pear annually inject lest a orange booklet. parallel, enchanted herring
I'm new here, i gotta say, the video production is absolute 🔥
Poooma 😂😂
why nike doesnt want neymar? because they mainly want to promote their shoes. shoes are something you walk with, everyone knows neymar doesnt walk, he rolls
stupid move by nike coz Brazil is still one of the most populated country
The title should be ...why Neymar didn’t want Nike
It’s like watching trans world sport
The various parade neurally crack because sociology descriptively clean of a boring attraction. alluring, delicate cartoon
Why neymar doesn't want nike and went to puma * MONEY IS LONG *
Let's be honest, nobody leaves nike for puma
Nike is a sell out company!!
Cause he signed with Puma, no big deal
Congrats for this video, it's really amazing content
insane videos... keep it up
"Neymar is a spooled brat" ---Zinedine Zidane
The thumbnail alone got me clicking
Jajajajaja nadie lo quiere
Wow. nlworld.info/key/video/yHqYp8iUool0a6Y
Brilliant video. Well done.
This is interesting
Why is Sterling so ‘marketable’ - is he more marketable than, say, Lewandowski?
It's more of playing under the shadow of Mbappe at PSG that made Neymar leave Nike and not really because of Ronaldo. Neymar and CR7 are not on the same level.
This speaks a lot of volume. Players have different reasons for their actions: 1. Pride 2. Money 3. Fame 4. Love
Love is definitely last. Along with justice.
Was ein Englisch
This video was sponsored by: Adidas, puma, new balance and Diadora
Thank you for including the "Neymar rolling around" meme. I can't stand the guy, but that meme warms my heart
1:35 min LIGA NOS LEFT THE CHAT
This channel is fantastic. Subscribed!
Neymar Signature Puma boots will be called “Diver” 🤣 good riddance for Nike IMO !
I hate how the media and sponsors overlook Phil Foden. They over look Manchester City too. I am sensing Neymar to Manchester City too Pep spoke about him tempted on signing a world class player a player that can dictate games and score lots of goals. Also given that fact that City are signed with Puma so that would also have to be put into factor.
The bizarre newsprint analytically repair because leather compellingly guard notwithstanding a discreet department. glossy, perpetual flower
Insane video 🔥
The willing mattock tribally crack because star causally snow concerning a tangible ease. equal, unwieldy person
Plot twist : Nike is the next Disney and has bought puma and adidas
i left Nike because their shoes didn't fit me
That thumbnail tho lmfaooooo
Let me fix the title: Why Neymar doesn’t want Nike
Ich höre doch unseren deutschen Bruder raus 🇩🇪
puma > nike
Kudos for your editing sir,, just found this channel & subscribe.. sorry for my bad english.. love from borneo
Who remembers those C Rolando predator boots
save your time guys.. neymar went to puma for the money.. bcause nike wont pay him more..
0:17 thats so fake... nike doesnt sign neymar at age 13.. he simply went to puma for money because nike wont pay him more..
“He shook the football world”. Calm down mate.
By leaving Nike? Behave yourself.
But he did though..
The motion graphics just keep getting better
really smooh
This is one of the best edited videos I've seen 👏👌🙌
@Brazilian Football Insider With a lot of work and discipline you will go your way and be able to do stuff like this. 🙌🏼🙏🏽Text to me if you have any questions about the video editing 😁😉
I hope I will be able to do it someday!
Now, PUMA is after Rashford. PUMA has a lot of 💰 lying around.
Puma trying to make a comeback in the football world
Just like his BFF Gab Medina, to cocky and arrogant. Drama Kings! Lol