Why Nike Doesn't Want Neymar

11 feb. 2021
1 549 724 Weergaven

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Neymar leaving Nike for Puma sparked quite a debate in the football community. Why did he leave Nike and why would Nike let him go? That debate was fueled when more high profile Nike players were leaving the brand or were seen in competitors' boots: Raheem Sterling, Sergio Ramos and even Robert Lewandowski.
Why are all those players leaving Nike? We looked into it.
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⏱ Timestamps
00:00 Everyone Leaving Nike?
01:10 Football Boots Market Analysis
03:50 Why Neymar, Lewy & Sterling are leaving
06:16 What's Nike's Strategy?
07:44 Sponsorships: A bet on the future
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#neymar #nike #puma

  • Not sure why but unlike Neymar we have no sponsorship from Nike or Puma. But you can support us on Patreon! It’s also less expensive than sponsoring Neymar so make sure to check it out: www.patreon.com/athleticinterest

    Athletic InterestAthletic Interest22 dagen geleden
    • you're speaking like a german! Ich bin auch Deutscher hahahah! i appreciate that

      Omar SDMNOmar SDMN10 dagen geleden
    • @Athletic Interest Sorry mate, this whole vid is like one looooong ad. You say the 'football community' cares about boot brands. No we DO NOT. I live and breath football & have zero idea what boots anyone wears. To me Nike is about Chinese concentration camps and destructive race baiting ads in America. But that's just me I suppose.

      JJ RJJ R13 dagen geleden
    • why you erase Turkey in 1:29 ??? What was the problem at Turkey?????

      Sungur TiginSungur Tigin13 dagen geleden
    • nlworld.info/key/video/saOFftPQg4SLrYA 🤣🤣🤣

      Be HappyBe Happy14 dagen geleden
    • “We don’t get paid by Nike” - has like 70% of their video’s subject being Nike

      Leo 321Leo 32115 dagen geleden
  • I make more money from another brand. Who cares?

    NoporkchopforyouNoporkchopforyou40 minuten geleden
  • Aint never played in a better boot than the Mercurial yet tho. Adidas and Puma need to focus on constructing a better boot if they want some.

    ____5 uur geleden
  • Nike is bad luck. See what is happening with Liverpool

    srinith mallasrinith malla11 uur geleden
  • To be fair the nike deal won't affect him much, He's getting paid tons elsewhere so it's not much a problem for him haha

    Matthew LaunchburyMatthew Launchbury19 uur geleden
  • nlworld.info/key/video/k6VpZtikoJuhqKI this guy from my country just copyied your video nearly 1:1 but in our language its not fair :/

    nicker3210 nicker3210nicker3210 nicker321022 uur geleden
  • This guy is from Austria, isn't he

    EduardoEduardo22 uur geleden
  • Mbappe is a no for me, he fits puma king better

    Joe SheppardJoe Sheppard23 uur geleden
  • Let him go cos he was fouled by a coffee machine

    Joe SheppardJoe Sheppard23 uur geleden
  • As a marketer who has done works for Nike, I know there are some other important factors: A major one is the risk of controversy. While players like Neymar may have huge brand lift potential, they are also controversial. This can be very interesting for challenger brands who have a large potential growth market. Your growth can just exceed your loses and giving your brand a bit of a "rough edge" can be cool to many. For Nike, as one of the leading brands, controversy is much more dangerous and needs to be approached with extreme caution. If you piss off 2% of your audience, that's a huge deal as they are already touching the ceiling of their potential brand awareness (as one of the most recognized brands in the world). For clear market leaders Nike, it makes much more sense to just focus on getting more brand touchpoints and enforce and maintain the current market share.

    Google Ads TutorialsGoogle Ads TutorialsDag geleden
  • Wearing puma boots with Nike socks!! That's brilliant marketing plan..

    Oukba NafehOukba NafehDag geleden
  • There was also the case of Neymar being accused of rape, that caused an impact in his image, some people considered him guilty even before the investigations. Perhaps Neymar didnt receive the support he needed from Nike, because Nike was more concerned with its own image. Then, he was found innocent and right after, he signed with Puma. I think this is what happened behind the scenes between neymar and nike, plus the fact mentioned by the video that neymar wanted to be the the protagonist of one of the major branches

    Matheus BarcellosMatheus BarcellosDag geleden
  • What are your wishes for the future concerning the technical program during the race ? Less buttons more? Or less and more communication with your engineers?

    CaptainPlanetCaptainPlanetDag geleden
  • why am I watching this, im not even interested in corporate marketing bs

    Leo HumbarellyLeo HumbarellyDag geleden
  • Because neymar doesnt wsnt nike thats why 🤣

    Christian PereiraChristian PereiraDag geleden
  • what about the Portuguese league😔

    100px100pxDag geleden
  • Should ha e signed with adidas

    adidas Jkadidas JkDag geleden
  • Amazing design working!

    Gustavo ChequeGustavo ChequeDag geleden
  • This editing is incredible

    Franco PicacheFranco Picache2 dagen geleden
  • You can't even pronounce Nike.

    wPreventionwPrevention2 dagen geleden
  • Plot twist: Nike is buying Adidas and Puma and they’re just trying to market their new brands

    Nath RossNath Ross2 dagen geleden
  • The reality is the Neymar it's a great frustration, it's good like celebrity but isn't equal to Ronaldo, Ronaldinho, Romario.

    Samuel RibeiroSamuel Ribeiro2 dagen geleden
  • Mbappe or Haaland to Liverpool makes sense yeah 😉😁🙌🏾🙌🏾

    Ronald B. MorganRonald B. Morgan2 dagen geleden
  • the part about politcial figures getting boot deals is crazy. They choose rashford and sterling because they are out spoken, giving their respective brands more clout. insane, i wouldve never thought of doing that!

    PowfootPowfoot2 dagen geleden
  • ""Niykeeeyyyv...."

    GameTRYGameTRY2 dagen geleden
  • I love how you guys say Adidas, the correct pronunciation, also loved to see neymar rolling out of the screen , greetings from Brazil 🇧🇷

    Leonardo di parmaLeonardo di parma2 dagen geleden
  • Pooma

    FernoXIIFernoXII2 dagen geleden
  • another reason could be cuz the quality of the cleats isn’t as good as it used to be i used to wear the same pair for ab 6-12 months until they were worn out now it’s more like 3-6. if ur playing multiple times a week. they’re also less comfortable now

    John AlbJohn Alb2 dagen geleden
  • Stanford isn't in LA, it's much closer to Oregon

    Biggs CarrollBiggs Carroll2 dagen geleden
  • neymar wanna a brand with his name, not about more money.

    adalbertomaniaadalbertomania2 dagen geleden
  • Because Nike's soccer boots are shit quality.

    Joseph F VanderfellerJoseph F Vanderfeller2 dagen geleden
  • I'm brazilian We don't want Neymar either

    Arnaldo AlvesArnaldo Alves3 dagen geleden
    • With Expert Oliver..

      Olivia JamesOlivia James3 dagen geleden
  • i will swear to god

    Tposs dailyTposs daily3 dagen geleden
    • @Olivia James thanks for the information,I really appreciate..

      Bruce ElizabethBruce Elizabeth3 dagen geleden
    • @Olivia James thanks for the information,I really appreciate..

      Bruce ElizabethBruce Elizabeth3 dagen geleden
    • @Olivia James will do

      Tposs dailyTposs daily3 dagen geleden
    • You can message him on whats-Ap 📥+1..5..1...0...9..9..1..2...4..7..6...

      Olivia JamesOlivia James3 dagen geleden
    • With Expert Oliver

      Olivia JamesOlivia James3 dagen geleden
  • Neymar is a "brand" in decline, perhaps He got away with his Tax troubles and other legal and off-field problems and Nike became tired of him. Neymar is also a guy that is so used to change of shirts or brands if he receives a substantial amount of money.

    JordiJordi3 dagen geleden
    • I will advice you guys to buy , invest and Trade in Cryptocurrency.🇺🇸+1..5..1...0...9..9..1..2...4..7..6...

      Andy VirgilAndy Virgil3 dagen geleden
  • They are probably tired of Nike owning sweat shops while criticizing us on how to behave

    N LN L4 dagen geleden
    • I will advice you guys to buy , invest and Trade in Cryptocurrency especially Bitcoins . 🇺🇸+1..5..1...0...9..9..1..2...4..7..6...

      Andy VirgilAndy Virgil3 dagen geleden
  • Ok, lets move to Puma

    Doug BoxDoug Box4 dagen geleden
    • I will advice you guys to buy , invest and Trade in Cryptocurrency especially Bitcoins . 🇺🇸+1..5..1...0...9..9..1..2...4..7..6...

      Andy VirgilAndy Virgil3 dagen geleden
  • Nike mktg campaign

    Mauro MagnascoMauro Magnasco4 dagen geleden
    • I will advice you guys to buy , invest and Trade in Cryptocurrency.🇺🇸+1..5..1...0...9..9..1..2...4..7..6...

      Andy VirgilAndy Virgil3 dagen geleden
  • Love this video so much... Subscribed

    Kenneth WilliamsKenneth Williams4 dagen geleden
    • I will advice you guys to buy , invest and Trade in Cryptocurrency especially Bitcoins . 🇺🇸+1..5..1...0...9..9..1..2...4..7..6...

      Andy VirgilAndy Virgil3 dagen geleden
  • Neymar ain’t shit anymore and he’s always injured. It was easy to drop Neymar for them. They also have a bunch of young players as well who are on their way to their prime. No need to keep an over paid washed up player now Also Lewandoski was recently spotted wearing Nike again so it’s possible they kept him

    noskilz04noskilz044 dagen geleden
    • I will advice you guys to buy , invest and Trade in Cryptocurrency especially Bitcoins . 🇺🇸+1..5..1...0...9..9..1..2...4..7..6...

      Andy VirgilAndy Virgil3 dagen geleden
  • this guy the kelly oubre jr of football

    Barrack AfrobamaBarrack Afrobama5 dagen geleden

    heaven isfull666heaven isfull6665 dagen geleden
  • We all know the real reason- he rolls way too much

    vitolu chishivitolu chishi5 dagen geleden
  • nlworld.info/key/video/uZCmfb_Qiad0oow

    Justiin_saJustiin_sa5 dagen geleden
  • If all those online money making websites are as straight forward as this life would be more easier

    Charles ChimaobimCharles Chimaobim5 dagen geleden
  • Puma has a superstar signing and have for years. we all know who Aguero is. Neymar can't be the Phma brand with Lewandowski 🤣🤣🤣🤣.

    kwaku oppongkwaku oppong5 dagen geleden
  • As long as they keep Ronaldo the rest can fuck off😂😂

    kwaku oppongkwaku oppong5 dagen geleden
  • Servus!!!!

    Josh DíazJosh Díaz5 dagen geleden
  • Who tf cares

    SlimPauSlimPau5 dagen geleden
  • Having my own signature boot from Adidas would be amazing.... But only if I can help with the look of it

    Kyle LawrenceKyle Lawrence5 dagen geleden
    • You can message him on whats-Ap 📥+1..5..1...0...9..9..1..2...4..7..6...

      Olivia JamesOlivia James3 dagen geleden
    • I will advice you guys to buy , invest and Trade in Cryptocurrency.

      Olivia JamesOlivia James3 dagen geleden
  • What's the name of the narrator.

    Muhammad LuqmanMuhammad Luqman5 dagen geleden
  • ADIDAS is the best sports brand ...that 3 stripes 😍

    elmango eldenortecarolinaelmango eldenortecarolina5 dagen geleden
  • great content and thanks for the perfect spanish subtitles

    Pedro VasquezPedro Vasquez5 dagen geleden
  • The talented century indirectly dislike because pear annually inject lest a orange booklet. parallel, enchanted herring

    田中大将田中大将5 dagen geleden
  • I'm new here, i gotta say, the video production is absolute 🔥

    Melissa GrantMelissa Grant5 dagen geleden
  • Poooma 😂😂

    Doc 93Doc 935 dagen geleden
  • why nike doesnt want neymar? because they mainly want to promote their shoes. shoes are something you walk with, everyone knows neymar doesnt walk, he rolls

    Communist HippieCommunist Hippie5 dagen geleden
  • stupid move by nike coz Brazil is still one of the most populated country

    Dr DisresFakeTaxiDr DisresFakeTaxi5 dagen geleden
  • The title should be ...why Neymar didn’t want Nike

    karen monicakaren monica6 dagen geleden
  • It’s like watching trans world sport

    Gramercy666Gramercy6666 dagen geleden
  • The various parade neurally crack because sociology descriptively clean of a boring attraction. alluring, delicate cartoon

    Carlos RochaCarlos Rocha6 dagen geleden
  • Why neymar doesn't want nike and went to puma * MONEY IS LONG *

    ConejosshopConejosshop6 dagen geleden
  • Let's be honest, nobody leaves nike for puma

    ZenExperienceZenExperience6 dagen geleden
  • Nike is a sell out company!!

    Tobias BirminghamTobias Birmingham6 dagen geleden
  • Cause he signed with Puma, no big deal

    JeffitogJeffitog6 dagen geleden
  • Congrats for this video, it's really amazing content

    NiviciusNivicius6 dagen geleden
  • insane videos... keep it up

    DadusakDadusak6 dagen geleden
  • "Neymar is a spooled brat" ---Zinedine Zidane

    rakesh mohanrakesh mohan6 dagen geleden
  • The thumbnail alone got me clicking

    XL CustomsXL Customs6 dagen geleden
  • Jajajajaja nadie lo quiere

    Jesus antonio Dzul perazaJesus antonio Dzul peraza7 dagen geleden
  • Wow. nlworld.info/key/video/yHqYp8iUool0a6Y

    Relaxing music for stress relief and sleepRelaxing music for stress relief and sleep7 dagen geleden
  • Brilliant video. Well done.

    George NaranjoGeorge Naranjo7 dagen geleden
  • This is interesting

    sean bartholomewsean bartholomew7 dagen geleden
  • Why is Sterling so ‘marketable’ - is he more marketable than, say, Lewandowski?

    Kit CowperKit Cowper7 dagen geleden
  • It's more of playing under the shadow of Mbappe at PSG that made Neymar leave Nike and not really because of Ronaldo. Neymar and CR7 are not on the same level.

    Tunde AdegbolaTunde Adegbola7 dagen geleden
  • This speaks a lot of volume. Players have different reasons for their actions: 1. Pride 2. Money 3. Fame 4. Love

    Dayo Jaiye - DplusplusDayo Jaiye - Dplusplus7 dagen geleden
    • Love is definitely last. Along with justice.

      W 9797W 97972 dagen geleden
  • Was ein Englisch

    Marco JovanovicMarco Jovanovic7 dagen geleden
  • This video was sponsored by: Adidas, puma, new balance and Diadora

    Hugo AssenHugo Assen7 dagen geleden
  • Thank you for including the "Neymar rolling around" meme. I can't stand the guy, but that meme warms my heart

    FrttMsFrttMs7 dagen geleden

    Alexandre OliveiraAlexandre Oliveira7 dagen geleden
  • This channel is fantastic. Subscribed!

    Errol KingErrol King8 dagen geleden
  • Neymar Signature Puma boots will be called “Diver” 🤣 good riddance for Nike IMO !

    Alexander RAlexander R8 dagen geleden
  • I hate how the media and sponsors overlook Phil Foden. They over look Manchester City too. I am sensing Neymar to Manchester City too Pep spoke about him tempted on signing a world class player a player that can dictate games and score lots of goals. Also given that fact that City are signed with Puma so that would also have to be put into factor.

    KRXWL3YKRXWL3Y8 dagen geleden
  • The bizarre newsprint analytically repair because leather compellingly guard notwithstanding a discreet department. glossy, perpetual flower

    Vo Hoai BacVo Hoai Bac8 dagen geleden
  • Insane video 🔥

    phoreign Outcastphoreign Outcast8 dagen geleden
  • The willing mattock tribally crack because star causally snow concerning a tangible ease. equal, unwieldy person

    BAOQIANG LiBAOQIANG Li8 dagen geleden
  • Plot twist : Nike is the next Disney and has bought puma and adidas

    DraxveloDraxvelo8 dagen geleden
  • i left Nike because their shoes didn't fit me

    Xavier WernliXavier Wernli8 dagen geleden
  • That thumbnail tho lmfaooooo

    Brianca DaviesBrianca Davies8 dagen geleden
  • Let me fix the title: Why Neymar doesn’t want Nike

    TheReal AnonymousTheReal Anonymous8 dagen geleden
  • Ich höre doch unseren deutschen Bruder raus 🇩🇪

    bhpdaobhpdao8 dagen geleden
  • puma > nike

    HussaiN S.S.S.HussaiN S.S.S.8 dagen geleden
  • Kudos for your editing sir,, just found this channel & subscribe.. sorry for my bad english.. love from borneo

    Jm MatsJm Mats8 dagen geleden
  • Who remembers those C Rolando predator boots

    MR CHOWMR CHOW8 dagen geleden
  • save your time guys.. neymar went to puma for the money.. bcause nike wont pay him more..

    Irfan NasyriqIrfan Nasyriq8 dagen geleden
  • 0:17 thats so fake... nike doesnt sign neymar at age 13.. he simply went to puma for money because nike wont pay him more..

    Irfan NasyriqIrfan Nasyriq8 dagen geleden
  • “He shook the football world”. Calm down mate.

    Andrew SmithAndrew Smith8 dagen geleden
    • By leaving Nike? Behave yourself.

      Andrew SmithAndrew Smith8 dagen geleden
    • But he did though..

      TravisTravis8 dagen geleden
  • The motion graphics just keep getting better

    Zwick Flix ProductionsZwick Flix Productions9 dagen geleden
    • really smooh

      Brazilian Football InsiderBrazilian Football Insider9 dagen geleden
  • This is one of the best edited videos I've seen 👏👌🙌

    Ame KopungAme Kopung9 dagen geleden
    • @Brazilian Football Insider With a lot of work and discipline you will go your way and be able to do stuff like this. 🙌🏼🙏🏽Text to me if you have any questions about the video editing 😁😉

      FlemmoFlemmo6 dagen geleden
    • I hope I will be able to do it someday!

      Brazilian Football InsiderBrazilian Football Insider9 dagen geleden
  • Now, PUMA is after Rashford. PUMA has a lot of 💰 lying around.

    Harshit DubeHarshit Dube9 dagen geleden
    • Puma trying to make a comeback in the football world

      idcidc5 dagen geleden
  • Just like his BFF Gab Medina, to cocky and arrogant. Drama Kings! Lol

    JRayJRay9 dagen geleden