How Mercedes-Benz Is Losing Its Prestige Image
Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.
Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
» Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
#CNBC
How Mercedes-Benz Is Losing Its Prestige Image
Tesla killed them
They shouldn’t of never made those cheap Mercedes and bmw cars because they ain’t selling, they tried to compete with Toyota and Honda and failed.
OOOGGGAAAA booga
Mercedes is grandpa's brand.
Tbh its kinds true eith GLB and CLA merc pushing into the larger consumer base area with affordable vehicles will for sure lose its "premium image" which most consumers look for in that segment
One day TATA will buy Benz...brand
“Sales Sales sales we really don’t do research at all” CNBC
Though i can't afford one, i rely it more than my heart.
I learned nothing
Buy Genesis. It's better overall value
doyles drive their cars
For 30 yrs, I owned 2 cars in my household in any given time. 1 7-seater and 1 Mercedes C, E, S..ML, I had to keep a Mercedes for party and golf club. SInce 2017, I have 1 7-seater and a Tesla model S.
CNBC: How Mercedes-Benz Is Losing Its Prestige Image Real World: Daimler stock price has risen by 35% since Jan 1, earnings are up by 3% compared to 2020, EQS presentation is a sensation.
I don't at all agree with your "provocative" title. Granted, it does attract interest but is simply premature. MB oozes prestige and will continue to do so. Your theme seems almost ageist. If younger folks see MB as an old fool's car, they are mistaken and have questionable taste.
This narrator has an interesting delivery in the way he pauses and emphasizes.
This is how America operates - first you fabricate a 'story' - e.g. China/Russia/Canada is the root of all evil. Then ALL American news media 'report' on said story to brainwash their less educated population (just under 50% apparently), after a while America bully other countries to join them to criticise 'the enemy'; America deploy its usual 'my enemy should be your enemy too' diplomacy to pressure others to join them, lapdog countries like Australia and UK join in immediately. Watch how Mr. Nelson Mandela tells the American bully media to fxxk off on NLworld:- nlworld.info/key/video/06OUlLSnsJ6AjG8
Mercedes is cool but i hate some deteles like the steering wheel design
Talk to Scotty Kilmer on his NLworld channel on the Mercedes problems.
Wow Say nothing about Lexus Say nothing about Lexus
Mercedes Benz is just a shiny unreliable mess.
Lexus is more reliable and less expensive to maintain/maintenance give us reliability & less repairs.
How did Dieselgate cost Daimler anything? Dieselgate was a VW mistake. Different companies.
Mercedes is still owning....don’t worry about them, worry about yourself CNBC!
Mercedes Benz lost prestige with the previous gens of CLA-A Class and C class in 2012-2015 and next generations more than made up for those. So isn't this video at least 6 years too late?
I saw a 2021 Mercedes with a steering wheel lock on it - what does that say about the technology in a Mercedes if you need a low tech device to stop it being stolen, it will have all the safety devices in so the thief will not hurt themselves and sue you.
As a Mercedes owner and mechanic since 1972, I lament their slide and that of their dealers. The deal with Chrysler was a big mistake.
"Los-ing" is an understatement.
Is it only me that cringes every time this commentator pronounces Daimler as Dimeler? Maybe it's pronounced that way in the US but everyone I know (in the UK) pronounces it as it's written. Seriously this video seems to be sponsored by Tesla. Having owned and enjoyed owning a CLK 3.2 AMG and was the longest I ever kept a vehicle (8 years) I paid off the loan in 2 years and even using the authorised dealers for servicing was one of the lowest cost cars to maintain. Before this, I had a Lexus, in terms of prestige most people thought it was a Toyota and no perceived prestige (in the UK) had problems always and the running cost were greater, even the fuel consumption was much higher. Had a friend also who swapped from a Mercedes to a Lexus and regretted it for the same reasons.
MERCEDES BENZ EQS has entered the chatroom.
Who researched for this content? Who approved this without industry expert's consultance? Do they even know how F1 works or how much influence Mercedes has on it?
the name already predicted its destiny
The “affordable” Mercedes car is where they began to fall off.
If CNBC did this, then imagine what the hillbillys at FOX do lmao
Mercedes, The Best or Nothing is going to stay the same!
Today’s Mercedes-Benz cars are nowhere near as good as those in the 80’s. I’ve been to Mercedes show rooms in recent years and they really lack luxury. The interiors look plasticky and the systems controls are not intuitive. The graphs are difficult to read. I’ve also read about reliability issues. All that together has put me off buying one despite having a very positive opinion of the brand.
I recently just started investing in bitcoin when I learnt it was $60000 through the help of AUTOMATE and just an hour ago I got a profit of $9000 into my wallet
😂😬
Nice video.
It's also a long history with Nazi Germany.
In south Africa there are everywhere and are known to be very unreliable with very poor build quality.
Not a single word or sentence in this video confirms the title 😒
Clearly they isn't you have a problem with your statics. See how they are doing in F1 and their cars stands still as one of the best.
It is becoming garbage
Liberal media plugging electric cars.
The new adage is, "If you can't afford a new (insert Mercedes, BMW, or Audi), you certainly can't afford a used (insert Mercedes, BMW, or Audi). Tesla is starting to lose its allure too. Try finding parts for a Tesla. All of these cars seem to have problems with electric actuators that are used for door handles and trunk lids. The best engineering is taking things away until there is just the simplest device to get the job done. No thank you exotic cars, I can open a door with a simple latch mechanism all by myself. I will stay with low end Toyotas that are reliable and go 400K miles. Did you ever notice that really rich people like Bill Gates and Warren Buffet have been driving low prestige cars for decades? They have other things do do will their money besides spend it on cars. Another example is Bill Clinton using a cheap plastic watch rather than wearing a Rolex.
Uhhh... is this just a wishful thought from CNBC??
I work there and it’s bad
Mercedes is garbage. You can a cheap 30k benz fall apart junk. But at least you can say you have a benz.
Nice click bait
Mercedes is sure losing it's build quality(interior) but i'm not sure about it's prestige image.
German made car are garbage today as they make poorly made cars, low quality, cheap parts. If they have half a brain 🧠 they should follow Toyota who make great quality vehicles that will last forever. German made vehicles in the past where great but today over priced garbage 🗑. Very poor quality, constantly breaking down, over priced parts, garbage 🗑, too busy cutting cost so CEO can get richer.
The people that lease or buy a Tesla don't know a good car if it ran over them. The Tesla is purely a image car from a car company with the worst build quality on the market. The only advantage electric cars offer is maintenance costs, until batteries fail. Electric cars are only 2 percent of US sales. It will take a drastic reduction in charge time, charge range, charge Infrastructure and battery life to make electric powered vehicles take over the market. Electrical production can't handle a huge surge in demand unless solar and wind power take giant strides as well. Someday, but we aren't there yet.
Always amazes me that the brand still has fans given the spotty reliability, insane parts pricing and a consistently poor dealership experience based on the two three-star money pits that I have owned.
So they just take the depreciation hits head on all the time? I guess it works if they have money to waste constantly.
"Endless moneypits"
No it is true in many ways. Mercedes Uses Renault, Peugeot And Citroen Engines in many if their lower models. Imagine paying for a mercedes and it's not even a mercedes under the bonnet
Reason they don't want to bring electric cars to U.S is because Americans are too Broke to buy one lol
This is an embarrassingly poor video. Better title: "How NBC is losing its prestige."
It’s losing anything. What are you talking about
Oh, I thought it was Bmw that was losing it's image.
...........by making pathetic vehicles?
how poorly researched is this video??
Mercedes make some of the worst luxury vehicles in the market. They are absolutely gorgeous and beautiful. But, unless you want to spend $500 for an oil change And have the car in the shop as nearly as much as you drive it on the road, Do not buy one. Modern German brands have decreased in reliability considerably in the last two decades.
No, Mercedes makes some of the best luxury vechiles on the market. Most people that buy/lease new luxury cars don’t keep them for more than 3-6 years. There is more to a car than just reliability. Just look at the interiors of the E class, S class and EQS and tell me what is “bad”.
After the 10min MB commercial they get to the 2020 sales graph in the US -AND THEY LEAVE OUT TESLA! I don't know the exact numbers, but I am absolutely certain that in 2020 Tesla perched atop the luxury sales charts and took a dump on all the old established brands. As such, this video is a complete failure. Separating the EV market and then showing 2019 as "the latest numbers available" reinforces the ineptitude. Luxury is a price point, and it is going electric, immediately, by regulation. If MB expects to retain its "Prestige" it needs to stop pointing to the past and show how it has made the transition to the latest technology without screwing up.
People who just spent 60k on their Mercedes: 😳🤬
what’s wrong with that? They make amazing luxury cars
They made gas chambers for the third reich and paid to have it removed from the internet. Also I worked for them and they treat employees pretty good overall. If you’re working in Europe American shops not so much .
challenges... from tesla?? lmao no
Mercedes has been ”americanized”.......and that has contributed to it’s demise
Yeah... i just ordered a cla 250 AWD 👀😍
CNBC is a joke.....
Pure manipulation. All all worried about the fact that vw or mercedes will lead the ev industry also. Look at how manny models have Mercedes and compare with Tesla.. same engine can be put on every car. No comparison needed here
Crazy video. Title and the content doesn’t match.
Its also the brand known in Europa as a car that's rust a lot.. really a lot
Excuse me? In Europe, Mercedes-Benz is known for the fact that these cars do not rust. Mercedes-Benz cars have a high resale value in Europe because they use steels that do not rust.
I strongly don't agree / believe this information
TL; DR : Mercedes is going to be Nokia in Tesla's story of becoming Apple.
its because lal the cars are bubbly and ugly and blocky
Mercedes-Benz is greatest car brand except its fake exhaust at the rear representing stupidity
Mercedes not losing its prestige but it's evolving backwards.
The days when Mercedes make elegant , ever green design , with star logo on bonnet top is not seen anymore. All the new design coming out is just trying to look sporty and such ugly profile for anyone taste . Other luxury brands are chasing up and some of their features and engineering are way ahead of Mercedes. Example , Genesis, Volvo, However, Lexus engineering are old school not much wow factors to shout about. Mercedes engineering and design from the 1960s till before 1990 are the best iconic Mercedes. Which I like very much till today . Modern Mercedes looks more like buying a Toyota or Honda and does not stand out much from the crowd
Who sponsered this video? China? I mean this is pure opinion and slander
CNBC, who are you to understand what the world thinks about Mercedes? Why this bias? Why ?
I got clickbaited.......you CXNTS 🤣🤣
Future is Electric
Mercedes are known to always break down and have endless expensive sensors to replace. Total crap.
There is more to a car than just reliability. Most people that buy/lease new luxury cars don’t keep them for more than 3-6 years
How CNBC lost it's audience
To many blacks
Mercedes lost it's prestige image years ago when they released the CLA junk, and subsequent GLA and GLC which are the most hideous vehicles ever made.
Almost anyone can have a Merc now, due to PCP. And particularly in the lawless adjacent town next to me, that means a 90% chance it's being driven by a foreign-descent drug dealer. The association is repellent. I wouldn't touch one with a barge pole, unless it was a 30 year old classic.
Buy Tesla
U sure about you this ? My slk is a monster just like the first day I got it
Tesla is pathetic car. They just have batteries.... Nothing else. Pathetic material quality.
مساء الخير
Van's are rust buckets... German engineering has gone downhill .... it's all about breaking parts and making money ... full stop
Very fair (?) review. You didn't mention NIO which sell in the same luxury level. But you remembered Li Auto.. Which is part electric. NIO should be kept a secret from public.? 😱 👎
That new shape they are shifting their SUV’s to make them look like Toyota rav-4’s. They need to return to what made Mercedes stand out as a Mercedes.
My name is Alex and I do not agree wirh this opinion piece.
Stupid content. cnbc has lost its prestige.
Has a Mercedes ever been top of the reliability surveys? Often with BMW down near the bottom. Two year old cars now cost more to maintain than their value.
They are reliable for the first 5,6 years and most people that buy/lease new luxury cars don’t keep them for more than that. Back in the 80s and 90s Mercedes was the most reliable brand btw.
bmw isnt competition anymore they’re doing worse
LoL do you even know how many Constructor championships Mercedes AMG has won?